Why Website Design Is So Important: (Let’s count the ways)
We as people have always been visual in nature- we want to look at visually appealing things and this basic knowledge has defined and been the basis for marketing and advertising rules, and this also applies to website design. Visitors to your site will always prefer to be surfing through a website that is visually stimulating as opposed to a bland uninteresting site.
A great design gives a good impression:
A solid website design gives a good impression of your company. When your website has a great design-you know the type… ones that have a “wow” factor or are simply naturally engaging. One showing your clients and visitors that you care for your brand image, and how it’s represented not only online, but in all aspects.
Design can help website traffic:
When you have a website design that your proud of, then your more apt to send visitors and new clients to your website. What could be even more important are visitors who come back again just to visit because your site was appealing and engaging to them. A properly designed website can also assist with your Search Engine Optimization, which can in-turn drive more traffic.
Functionality and design: (best of friends)
Of course functionality is also important to consider while designing your website. It can be somewhat contradictory to have a beautiful website with a great design and breathtaking photos if you can’t navigate through it. We suggest building an engaging experience that’s visually appealing, and having the experience be a user friendly one. Visitors and browsers both visit your site for information, and if it’s difficult to navigate through your website then your website may not get listed properly on the major search engines, and more importantly, may cost you return visitors.
It’s always important to consider what your website will look like and gauge the usability of your site. Just remember, just because it makes sense to you, doesn’t mean it’s as appealing to your visitors or potential clients. Proper web designs consider the experience that your website visitors will have once they find your website. Give your visitors a visually pleasing experience, a user friendly design, and the content they desire… and allow your website to work for you, and not against you.
